As an e-commerce business in a highly saturated market, we needed to design a website that would replicate the experience of visiting a brick-and-mortar shop and stand out from the competition. Additionally, we had to find creative ways to drive traffic to our website with limited marketing channels available. Facebook and Instagram do not allow sex toy-related ads to be shown, even if they link to SFW content and are set to adult only.
With regards to marketing, we had to get creative. We tweaked our landing pages, image- and product descriptions and product visuals so we could still use Google and Bing ads without being penalized for selling sex toys. We utilized Adult Ad Networks that are designed specifically for promoting adult content. In addition, we used SEO on all our pages to boost ranking, and wrote authoritative blogs on subjects including the best lube, or the best sex toys for couples, to engage with the sex community. We also utilized HARO for link building and driving authoritative backlinks to the website via our blogs.
Since we built the new website, we have seen our conversion rate boosted from 0.55% to an average of around 4%.
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